Hello,
I’m Edmund

I’m a Seattle-based product designer who takes products from concept to shipped code, drawing on 15+ years leading design at startups in fintech, martech, and edtech.

Adora Logo

From Zero to Award-Winning

I joined Adora as its first and only designer before a product existed and designed its enterprise AI platform from the ground up. The platform unifies brand creative with ad performance and was named 2026 Generative AI Marketing Platform of the Year by the MarTech Breakthrough Awards. Customers report up to 40% lower acquisition costs.
Case Study Locked

  • Generative AI
    Marketing Platform
    of the Year
  • 2026 Brand
    Challenge Innovation
    Award
iPad with keyboard on a wooden desk showing the Adora asset library of AI-generated car ad creatives
Three 3D rendered iPhone devices showing the new simplified Bittrex interface Three 3D rendered iPhone devices showing the new simplified Bittrex interface Three 3D rendered iPhone devices showing the new simplified Bittrex interface
View work samples Bittrex Logo

Simplify Trading

Designed a simpler path into digital assets for retail investors, without taking anything away from advanced traders. The new experience drove 25% of trading revenue on under 5% of volume.
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Phone floating among glass discs showing a Bloomz class updates feed with a teacher's post of children making apple sauce
View work samples Bloomz Logo

Growth Initiatives

Redesigned teacher onboarding and referrals to help grow active parents to 850K, 2x the targeted growth, with no added marketing spend. More teachers invited parents (+41%), and acquisition cost dropped 99%.
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Working Together

More on LinkedIn
Edmund is one of the UX gems I have come across. He has a great combination of UX talent with great attention to detail combined with his passion, and his down-to-earth attitude that makes it fun to work with him.  Chaks Appalabattula Founder & CEO of Bloomz
Edmund is that hard-to-find guy who has a lot of passion for what he does. And that passion clearly shows in his work. He not only has a great sense for UX, but is also a good product thinker. I should also mention that he is dedicated and hard-working. Ashok Meyyappan Chief Product Officer of Bloomz
Edmund is one of the best UX designers I have worked with. His ability to grab the core piece and get into details, quick turnaround time for the design, coming up with a design and improvising on it continuously, and getting them into the product at the right time are some of the skills I admire in him.  Muthu Arunachalam Senior Director of Product Mgmt
Whether it is his vast knowledge of the crypto space, his rich experience in UX design and utter commitment to the customer, or his deep capacity to deliver, I look back and realize how much skill and expertise Edmund contributed to the team as a single person. Christian Reindl Lead UX Designer
I was extremely lucky to have Edmund as a manager. I’ve always been impressed by how thoughtful he was in making every design decision, well articulated, easy to understand, and such a rewarding experience in every design discussion. He is genuine in character and takes care of the people he works with.  Chih-Chin Lin UX Designer
He continuously takes a user-centric approach in everything he does, which is reflected in polished, finished work. In my experience working with Edmund, he always showed passion and confidence, yet he always kept an open mind and took a collaborative approach that helped bring people together.  Horacio Ochoa Head of Marketing & Growth at Bloomz
I was always impressed by his depth of knowledge in UX design. Without his contributions, I would have missed a number of differentiating factors in my product features. His innovative solutions have helped me in maintaining the right balance between feature functionality and usability.  Abhishek Shukla Product Manager
Edmund is an excellent user experience designer who has the ability to grasp complex functionalities and technical constraints with ease, and exposes them to end users in an intuitive and simple fashion. We end up having a lot of engaging discussions. Senthil Kanthaswamy Product Manager
Edmund... Alias ‘The best man in the UX world.’ Worked with him for various projects and found he is one of the best coworkers I have worked with. Humble, team player, hard-working, sharp, out-of-the-box thoughts, result-oriented.  Nehal Raval Lead Program Manager