Hello,
I’m Edmund

I take products from concept to shipped code, drawing on 15+ years leading design at startups in fintech, martech, and edtech.

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Lucide Icon Plugin for Figma showing heart icon search results, a color picker, and stroke weight options

From Zero to Award-Winning

I joined Adora as its first and only designer before a product existed, and have led design from concept to an enterprise AI platform that unifies brand creative with ad performance. The platform was named 2026 Generative AI Marketing Platform of the Year by the MarTech Breakthrough Awards, and customers report up to 40% lower acquisition costs.
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Generative AI
Marketing Platform
of the Year
2026 Brand
Challenge Innovation
Award

iPad with keyboard on a wooden desk showing the Adora asset library of AI-generated Lexus car creatives

Three 3D rendered iPhone devices showing the new simplified Bittrex interface

Three 3D rendered iPhone devices showing the new simplified Bittrex interface

Three 3D rendered iPhone devices showing the new simplified Bittrex interface

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Simplify Trading

Overhauled the Bitcoin purchasing experience for retail investors who lack the expertise or time to engage in day trading. As a result of this initiative, we generated a new revenue stream that contributed to 25% of all trading revenue.
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Phone floating among glass discs showing a Bloomz class updates feed with a teacher's post of children making apple sauce

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Growth Initiatives

Led initiatives to grow our userbase from 0 to 3.2M users in less than 3 years. Increased teacher conversion rate by 18.2% and reduced the time to invite parents by 34%. Reduced our most expensive customer acquisition channel from $42.93 CPA to $0.45 CPA.
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Working Together

More on LinkedIn

Edmund... Alias ‘The best man in the UX world.’ Worked with him for various projects and found he is one of the best coworker I have worked with. Humble, team-player, hard-working, sharp, out of the box thoughts, result-oriented. Nehal Raval Lead Program Manager

I was extremely lucky to have Edmund as a manager. I’m always been impressed by how thoughtful he was in making every design decision, well articulated, easy to understand, and such a rewarding experience in every design discussion. He is genuine in character and takes care of the people he works with. Chih-Chin Lin UX Designer

Edmund is one of the best UX designers I have worked with. His ability to grab the core piece and get into details, quick turnaround time for the design, coming up with a design and improvising on it continuously, and getting them into the product at the right time are some of the skills I admire in him. Muthu Arunachalam Senior Director of Product Mgmt

He continuously takes a user-centric approach in everything he does, which reflects in a polished finished work. In my experience working with Edmund, he always showed passion and confidence, yet he always kept an open mind and took a collaborative approach that helped bring people together. Horacio Ochoa Head of Marketing & Growth at Bloomz

Whether it is his vast knowledge of the crypto space, his rich experience in UX design and utter commitment to the customer, or his deep capacity to deliver, I look back and realize how much skill and expertise Edmund contributed to the team as a single person. Christian Reindl Lead UX Designer

I was always impressed by his depth of knowledge in UX design. Without his contributions, I would have missed a number of differentiating factors in my product features. His innovative solutions have helped me in maintaining the right balance between feature functionality and usability. Abhishek Shukla Product Manager

Edmund is an excellent user experience designer who has the ability to grasp complex functionalities and technical constrains with ease, and exposes them to end user in an intuitive and simple fashion. We end up having a lot of engaging discussions. Senthil Kanthaswamy Product Manager

Edmund is that hard to find guy who has a lot of passion for what he does. And that passion clearly shows in his work. He not only has a great sense for UX, but is also good product thinker. I should also mention that he is dedicated and hard working. Ashok Meyyappan Chief Product Officer of Bloomz

Edmund is one of the UX gems I have come across. He has a great combination of UX talent with great attention to detail combined with his passion, and his down-to-earth attitude that makes it fun to work with him. Chaks Appalabattula Founder & CEO of Bloomz